They’re popping up everywhere. Your
favorite website has one. Your favorite television show has one. Even your
teenager has one. Blogs. What are they? Why are they everywhere you look?
Most simply put, blogs are like
journals—only, instead of being made of the paper and cardboard kept secret by
an even thinner piece of cardboard and a lock your baby brother frequently
opened with a paperclip, these journals are online. Why does it seem like
everyone has one? Well, because almost everyone does. And there’s good reason.
Blogs can be used as journals, both private and public; they can be used as
ways for fans to discuss the latest episode of their favorite sitcom; or, they
can be used by major companies, especially those that are Internet-based,
because unlike the traditional forms of advertising, blogs bring in more
For business purposes, there are many
ways companies use blogs. For example, a company may have several blogs on its
website, each one dedicated to something different: customer concerns, product
updates, etc. In addition to being helpful to customers and other website
visitors, these blogs bring in more traffic to the website, as well. Depending
on the website, more traffic usually means more money. And more money
means—that’s right—you’re on your way to that summer home in Hawaii.
So, how exactly do blogs bring in more
traffic? Well, Adsense ads with Google are a good starting point. The search
engine visits your page more each time your update, ultimately moving your blog
higher and higher on the SERPs (Search Engine Results Page) and leading to more
revenue from the ads being represented in your blog.Some pointers? First, the
blogger will need to decide what he or she is going to write about. Choose a
popular topic, one that people are interested in. “Underwater Basket Weaving”
probably wouldn’t be a very wise choice as not many people seem to be
interested in it. Unless, of course, you’re business is underwater basket
weaving, in which case you should by all means write about it. Next, focus on
some keywords—these are the words that search engines are going to pick up on.
Don’t dowse your blog in these words, but use them whenever you effectively
can. Lastly, make sure you write content that will attract, and keep, a strong
readership. You want your readers to keep coming back, right?
Go ahead, join the millions of people
and businesses alike. Get yourself a blog. Or corner your boss and suggest
writing one for your company. Explain how blogs bring in more traffic, more
traffic means more money, and more money means—that’s right again!—you’re on your
way to Hawaii.